Prashad Award Winning Indian Vegetarian Cuisine
Branding | Promotional Work | Web Design | Social Media

IT STARTED WITH A CHAT...AND LED TO A NEW WAY OF THINKING FOR BOTH PRASHAD AND US

From humble beginnings some 24 years ago to the proud owners of the only two star AA Indian restaurant in Yorkshire, the family behind Prashad never rest on their laurels. Originally from Gujarat, Bobby and Minal hold on to their family values and take great pride in the heritage and the passion of cooking passed down through generations. So, when we met Bobby it was obvious there was a genuine, great story to be told. Bobby said ‘we want to deliver a unique culinary experience with an authentic North Indian feel and give something worthwhile back to our local community in Drighlington, West Yorkshire’. We already had the main ingredients to do this; excellent quality, vegetarian food and a passionate family behind the brand.

Noting the personality traits of Prashad

Vegetarian curry at Prashad in Drighlington

Logo creation process for Prashad

A FRUITFUL RELATIONSHIP...

The first task was to design and launch a new brand identity across a website, stationery and promotional material. Our involvement with Prashad goes beyond design work and includes managing their marketing strategy, social media channels and seeking opportunities to help increase brand awareness.

So far this has born fruit and resulted in them winning Food & Drink Business of the Year at the Yorkshire Asian Business Awards aswell as being shortlisted for the White Rose Awards, Yorkshire's Best Restaurant. Partnerships have been created with Northern Ballet, Yorkshire Cancer Research, Guide Dogs for the Blind and Suma leading to television coverage on Look North. National Vegetarian Week was a busy one for us with an appearance on BBC's Countryfile.

Prashad reimagined logo from their rebrand

Updated stationary set for Prashad after the rebrand

Facebook check in cards designed for Prashad

Naomi Wilkinson from Countryfile with Head Chef at Prashad Minal Patel

Prashad rebranded website displayed on imac

Chef at Prashad delicately rolling a chapati

Prashad rebranded website displayed on mobile

Bobby Patel with father Mohan after completing Leeds 10k in July 2016

Cookery demonstration day promotional card

Northern Ballet visit Prashad to learn about healthy eating

FRYING UP A STIR TOGETHER

Working with Prashad is never boring and the scope for what we can do together just gets more and more exciting. The Patel family is on a mission and we are so happy to be there alongside them helping them achieve their goals.

Prashad midweek offer set menu cover

Prashad midweek offer set menu inside spread

Authentic spice on a spoon

Prashad midweek offer post card

BISKIT IS CHANGING OUR WORLD AND WE LOVE IT!

"Working with the team at Biskit has been exceptionally positive for Prashad. Biskit takes the time to understand the personality and DNA make up of our business, then delivers both strategic long and short term strategies that have unique impact whilst carrying the core message. A compassionate company delivering way beyond targets."

Bobby Patel, Managing Director, Prashad

Biskit Ltd
4 Granville Court
Off Granville Mount
Otley
West Yorkshire
LS21 3PB

T: +44 (0) 01943 461030
E:
info@biskit.co.uk

BISKIT MARKETING & CREATIVE DESIGN AGENCY, GRAPHIC DESIGN & WEB DESIGN, OTLEY, LEEDS, WEST YORKSHIRE

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